Background
In late 1945, after the end of World War II, Masaru Ibuka started a radio repair shop in a bomb-damaged department store building in Nihonbashi of Tokyo. The next year he was joined by his colleague, Akio Morita and they founded a company called Tokyo Tsushin Kogyo K.K.
In August 1955, Tokyo Tsushin Kogyo released the Sony TR-55, Japan's first commercially produced transistor radio.
University of Arizona professor Michael Brian Schiffer, PhD, says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1968.
It was this technological and marketing break through that launched one of the worlds most well known electonic brands today.
Why We Represent Sony
Sony produces many of today's consumer level electronics. Their television and display lines are considered amongst the best in the industry year after year. When designing a complete entertainment layout for a client. It is very common that we will use Sony displays in a bedroom, kitchen, or even media room..
